Ledger — AI Growth Analytics & Attribution Lead
Your AI analytics lead — tracks CAC, attribution, and ROI, and tells you exactly what to scale or cut.
Ledger keeps the marketing engine honest. He compiles your weekly KPI dashboard, attributes pipeline to channels, models budget reallocation, and flags which campaigns to scale and which to kill — so every marketing dollar is accountable to booked revenue. Connects to GA4, Stripe, HubSpot, Google Sheets, and Power BI. Read-only across all integrations. Your data never leaves your accounts.
Capabilities
Weekly KPI Dashboard
CAC, cost per booked call, LTV:CAC ratio, payback period, MRR, and funnel conversion rates — compiled from live data every Monday.
Channel Attribution & ROI
Attributes pipeline to channels using a declared model. Computes per-channel CAC and ROI. Ranks every channel: scale, hold, cut, or investigate.
Budget Reallocation Modeling
Models conservative and aggressive reallocation scenarios with stated assumptions. Recommends the optimal shift — with projected CAC and booked-call impact.
Funnel-Stage Conversion Tracking
Maps visitor to closed-won. Identifies the highest-leakage stage and quantifies the revenue at risk per month.
Cohort & Retention Analysis
Builds monthly cohort retention tables from Stripe data. Surfaces which acquisition channels produce the highest-LTV, best-retaining customers.
CAC & Payback Period Calculation
Blended and per-channel CAC, gross-margin-based payback period, and LTV:CAC ratio — with a clear healthy / warning / critical interpretation.
Scale / Cut Recommendations
Every active campaign scored against a consistent rubric. A ranked action table: what to scale, pause, kill, or investigate — with one-line rationale per row.